effect® CLASSIC Energy
is where we come from.
Our first variety with the stylish effect® label, born in 2002. Some pretty unique developments grew from this small seed. It was the beginning of a wide range of products that continues to convince growing numbers of consumers worldwide. The can with the 15 red dots now causes a stir in 57 countries around the globe. More to come.


unique recipe for an
inimitable taste.
We develop our outstanding quality in our Innovation Lab. The result of this combination of high-quality ingredients and a unique recipe is the unmistakable effect® CLASSIC Energy Taste.

exciting taste with energy compounds.
The purist design with the stylish red dots doesn’t just impress our fans. The German Design Award jury has given our re-design 2020 first prize. effect® CLASSIC Energy—the name stands for award-winning quality inside and out.
effect® ZERO Sugarfree.
0 % sugar.
100 % taste.
The question we asked was: How can we translate the effect® CLASSIC Energy Taste into a version with no sugar but with perfect flavour? Our Innovation Lab came up with an excellent answer: effect® ZERO Sugarfree creates a magical sweetness on the tongue with no sugar substitute aftertaste. Taste it!
a wide range.
different sizes for different energy requirements.


effect®
CLASSIC Energy
High-quality ingredients, enormous innovative strength and our unique recipe with taurine, caffeine and glucuronolactone create the inimitable classic effect® taste
105.6 mg caffeine
35.3 g sugar
*All data refer to a 0.33 L can
effect®
ZERO
Sugarfree
A true classic from our Innovation Lab: 0% sugar and 100% taste with an exciting recipe containing taurine, caffeine and glucuronolactone.
105.6 mg caffeine
0 g sugar
*All data refer to a 0.33 L can
