effect® is ready to rock your senses with new tastes and new looks. PUSHD, PUSHD TRULY ZERO, GRAVITY and VOLTAGE are new to the range and offer unique tastes and exciting packaging designs that trigger the desire to buy soft drinks. Enriched with functional ingredients like ginseng, guarana and special vitamin complexes that are good for both the body and mind.


effect® is official partner to VfL Wolfsburg E-Sports, supplying the three professional players in the team with the perfect mental energizer. The brand is visible across all channels—from co-branding on the team shirts and promotional campaigns to streaming support at contests and player meet-and-greet events.


The effect® Space Club

This club in club has already earned itself the title of “Top Style Factor”. GO!PARC in Herford has set another benchmark with the new effect® Space Club. Organic shapes as well as light and video effects create a unique atmosphere in the room. Of course, effect® also makes a clear statement –


the tables, exclusive DJ table and stylish bar have all been designed with the unmistakeable effect® look. And it is not only the fascinating light and sound concept that make the club worth visiting – the hottest DJs from the international house scene can be seen passing the effect® cans around in the effect® Space Club.


Cafe Europa

The Cafe Europa needs no introduction—parents and grandparents are known to have partied here in the past. The venue first opened its doors in 1930. It has been the place to be, at the Jahnplatz in the heart of Bielefeld, for decades.


New owners and extensive renovation work in 2017 has given the place a new face—thanks also to the club’s individual effect® branding. The number one energy drink made in Germany has given the place a new feel with typically minimalistic furniture and an XXL LED wall.


MIURA Stralsund

The MIURA club in Stralsund—that went by the name of N8chts until last year—not only has a new name, but also has an entirely new look! Alongside large effect® branding and display walls on both dance floors (700 sq m in total) showing dance scenes from the nationwide campaign, the club has also been equipped with effect® coolers and innovative bar tools.


The new TV ads are here.

effect® can now be seen on television again. Over the next few months, three commercials will be shown on all the biggest private TV stations. Now there is only one excuse to get up during the advert break – to go and get more effect® from the fridge. The new commercials clearly show what makes the effect® brand stand out from the crowd:


Anyone who makes the most of their intellectual potential and mental capabilities, enjoys effect® as a refreshing source of inspiration. effect® is the perfect assistant when you need to develop ideas or discover creative impulses.


The effect® YouTube channel

The effect® spots and commercials are now also available on our exclusive YouTube channel. Furthermore, you can also find the latest clips, cool animations and background information about effect® campaigns and events in Germany and all around the world.

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