effect® GOING NATIONAL ACCROSS CANADA - Spring 2010
OnBEV and effect® energy drink are working with several major chains to introduce effect® energy drink soon to be listed in several hundred locations accross Canada with promotions in place to MAXIMIZE THE EFFECT!
We will keep you updated when we kick off these promotions, for now you have to wait until we launch and keep craving effect® and asking for it at the stores.
effect Sampling Activities - On Premise accounts - Nov. 2009
effect Sampling Activities in the On-Premise accounts on going to build up the effect brand. Over 200,000 people have tried effect in Canada since we launched.
Karl Wolf performing live at Dean Martini's - Aug. 2009
Karl Wolf #1 Song Africa performing live at Dean Martini's in Windsor, Ontario. effect is the exclusive energy drink at Dean Martini's and even Karl Wolf liked effect, for such a talented performer to our product gives us great pride.
effect Sampling Girls
Woody's Patio Party - Brought to you by effect - July 2009
Woody's Outhouse - Patio Party Launch, brought to you by effect high quality energy drink. Nothing better than a cold effect energy drink during the hot summer months.
effect energy drink present at Convenience U Carwacs Mar. 2009
OnBEV and effect energy drink were present at the Convenience U Carwacs in March 2009. This is the place where industry people in the off premise meet to purchase and try new products in the market. We introduced effect to the potential buyers and future retailers in the beverage industry.
Canada is EFFECTED!
This ad and editorial are currently running in the June issues of WindsorSocial and LondonSocial Magazines.
It reads:
Canada's energy drink market has grown and changed substantially since the market-leader entered the scene.
With a wide-selection of energy drinks on the market varying in flavour and packaging, most energy drinks are associated with physical power, until now. Effect, the newest energy drink to hit the Canadian market is know across Europe as the mental energizer and prides itself in being a unique brand.
Effect, the mental energizer's familiar and accepted energy drink flavour makes it highly appealing to consumers that enjoy the taste of the market leader and shy away from the fruity taste of other energy drinks on the market. Effect is a perfect choice for anyone as it provides improvement in concentration and responsiveness as well as a boost in creative energy. Its packaging is simple and classy, detailed with only 15 red dots symbolizing its 15-key ingredients. These ingredients include a mixture of taurine, inositol and caffeine as well as vitamins B6 and B12 making effect a smart choice for any consumer while also providing mental alertness and awareness. Imported from Germany by OnBEV Inc. this energy drink also offers a variety of packaging options including the 250mL can, 1L PET bottle, and a 20L bag-in-a-box. While only the 250mL can is available in Canada at this time, these other options will be available in the near future. For more information go to: www.onbev.com
effect® conquers Canada
We are delighted to inform you that effect® The Mental Energizer celebrates its entry into the Canadian Market as one of the groundbreaking grocery innovations.
At the following link http://www.youtube.com/onbev you'll find an extract from a Canadian TV morning show highlighting specific grocery innovations of the Year 2007. Fortunately, effect®, being well-positioned in the front of the product range; gains recognition as one of the state-of-the-art products.
effect® NEWS
effect® branded van - created as a teaser vehicle for our effect® pre-launch. The Dodge Caravan stands out with the combined effect® the mental energizer® along with our new marketing strategy - this vehicle also well viewed at night due to its night time visibility that stands out from our competitors.
Mirko Ranz (Export Director of effect® the mental energizer for MBG) and Jeff Elias - Sales and Marketing Director for OnBEV Inc. for effect® in Canada @ ANUGA 2007 Cologne, Germany.
ANUGA 2007 - October 13th 17th
There are no words to describe this event - the latest trends start here and one of the companies that stood out the most was MBG International Premium Brands the brand owners of effect® High Quality Energy Drink, Salitos® Brand, Scavi & Ray and Angel D'Or among other brands.
After meeting the MBG Team at ANUGA - OnBEV is more excited than ever to build their International Premium Brands in Canada.
I would like to thank MBG for a wonderful time in Cologne at ANUGA.
Looking forward to developing our future growth together.
Jeff Elias
OnBEV Inc. attending Anuga Oct. 13th - 17th, 2007
OnBEV Inc. will be attending the Anuga Trade Fair in Cologne, Germany on October 13th -17th, 2007.
Hardly any other sector sees as many innovations and trends each year as the sector of food and beverages. But which ones are really important? Which will stand the test of time? And which will vanish without a trace?
We believe that effect® high quality energy drink is a very important product and is here to stay and stand the test of time. OnBEV will be at Anuga to support the new marketing launch of the mental energizer effect®.
Anuga has all the right answers and sets the crucial trends that reveals the direction for the future. OnBEV is proactive and looks at all the trends to apply to our business model which is Building Beverage Brands.
effect® Canada 2008 - PREPARING FOR LAUNCH!!!
OnBEV Inc. and MBG International Premium Brands have signed an agreement for the exclusive distribution rights for the puristic design of effect® energy drink throughout Canada.
OnBEV Inc. is very excited to develop and build the effect® brand in Canada to become No.2 in the market.
Our unique marketing strategy will enable us to gain quick market share and penetrate the market quickly and effectively.
Looking forward to an exciting brand effect® 2008.
Steve Ondejko/Jeff Elias - OnBEV Inc.